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• by Sora Generated Video

OpenAI is set to make waves in the entertainment industry by engaging with Hollywood's top film studios and media executives in Los Angeles this week, according to Bloomberg sources. This move underscores OpenAI's ambition to forge collaborations within the realm of movie production, encouraging filmmakers to incorporate its cutting-edge AI video generation tool, Sora, thereby expanding its footprint in the entertainment sector. Sora Generated Video

Sam Altman, CEO of OpenAI, has also been spotted at Oscar parties in Los Angeles, signifying the tech giant's keen interest in meshing with the glitz and glamor of Hollywood.

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In a statement from an OpenAI spokesperson, the company elucidated its strategy of rolling out AI innovations in a gradual, planned manner. This approach aims to ensure safety and control at every step, allowing both the public and the industry to adapt to new technologies incrementally. Such a methodology is designed to mitigate risks while providing a clearer outlook on the technological horizon. OpenAI is eager to continue engaging in ongoing dialogues with artists and creative minds, fostering a mutual understanding and exploration of future potentials.

The topic of AI in Hollywood has been contentious, with opinions divided on its implications for the industry. Nevertheless, many filmmakers and studios have already begun leveraging AI in both pre-production and post-production phases, recognizing the potential that these novel tools hold. Sora Videos

Tech giants like Meta and Google have previously unveiled various text-to-video research projects, highlighting the burgeoning interest in this area. Additionally, AI startups such as Runway, Pika, and Stability AI are delving into this technology, with Runway reporting millions of users for its second-generation text-to-video service. This service, utilized by production and animation studios, supports activities ranging from previews to scriptwriting. Some film editors have also utilized Runway's offerings to craft videos, combining AI-generated content with other materials to create supplementary shots and visual effects. Sora Generated Videos

However, generative AI technologies like Sora, capable of swiftly producing text, images, audio, and increasingly realistic short videos, have sparked concerns over their potential to disrupt the livelihoods of everyone from illustrators to voice actors. Sora Videos

Jeffrey Katzenberg, co-founder of DreamWorks, has predicted that AI could cut 90% of jobs in the animation industry within three years, a process that could accelerate with the advent of tools like Sora. This forecast paints a picture of an industry on the cusp of significant transformation, driven by the relentless march of technological advancement.